History in the Baking!

The Wicked Cake Company was founded in 1991 by Christopher, Edmund and Richard Bliss. The three brothers owned a delicatessen and sandwich business, based in Cambridge, and in order to solve the problem of finding high quality cakes, they decided to make use of the kitchen space above the shop and bake their own. The result of this enterprise was an exciting and original range of high quality tray cakes. Wicked Chocolate Biscuit Cake rapidly acquired cult status amongst the local university students and responding to increasing demand, the business grew and the company began supplying other catering and retail outlets in and around Cambridge. The ‘Wicked’ word soon spread and the brothers found themselves supplying cakes across East Anglia and, in more recent years, across the entire UK.

The name ‘Wicked’ came from one of the brothers’ very first cakes – Wicked Chocolate Biscuit Cake – made to an old family recipe. Following on from this success – and always using the very best ingredients – an entire range of Tray Cakes was developed including Fudge Slices, Flapjacks and Shortbreads.

By the early 1990s, the company had established a van sales operation covering East Anglia and the South East with a range of products that had increased to 22 lines.  Customers were mostly independent outlets who were able to take advantage of the variety of long shelf-life products, which could be used as a range on their own or to supplement a selection of fresh cakes. Flapjacks, Shortbreads and Biscuit Cakes proved to be the most popular lines.